This past year I’ve been making product videos. Demonstrating how to assemble, use and showing off their features.
Here’s a few reasons why you would choose a video over photography when selling products.
Placing the smaller products on a turntable to give the viewer a 360 view.
Demonstration of the clock resetting itself.
Focusing on each row of keys with the annotations describing the functions.
Panning close-ups of all angles while annotating each selling point.
The flow strength from different sized openings.
How to assemble.
What should be included and in what order to assemble.
The right way to configure the strapping.
All the options on every side and how they function.
The force needed to cut one handed and how well the suction pads work.
Showing that it does work! The assembly and easy of use and how well it pours.
Using video and graphics in this way, you can show the distance from the floor to the chair leg extenders and what the distance changes to when you drop more in.
The movement needed to activate a sensor.
How light a product is.
The difference in angles in a quick way in relation to other angles. How easy it is to adjust and assemble.
How much traction a mat has and how it performs under vigorous changes of pitch.
The difference in light given, and how easily it switches on and at what distance.
How easy it is, and what technique is needed to assemble.